Alexis Hedley

Nobody knows what a great UGC engineer looks like because the role barely exists yet. I built the hiring bar and the 4-week training program at Playkit, and I've hired, trained, and managed the team that runs our campaigns. Send your applications (up to 15), plus your job description, screening questions, and any training materials you've drafted. I'll return ranked top selects with reasoning, flags on candidates who look strong on paper but won't make it past month two, and a redline on your JD and ramp plan. On the call we cover what to actually test for in interviews, the questions that separate real operators from good talkers, and how to get whoever you hire productive in their first 30 days. How this works: Book a debrief slot at least 5 days out and submit materials at booking. I send ranked selects plus a Loom 24 hours before we meet.

For teams already running UGC where growth has gone flat and it isn't obvious why. Send your last 60 days of content, analytics exports, current creator briefs, and whatever strategy doc you're working from. I'll audit all of it and come back with a prioritized list of what to change, what to kill, and what to double down on, grounded in what I've seen work across 80+ campaigns and 1.1B+ views. How this works: Book a debrief slot at least 10 days out and submit materials at booking via a shared folder link. I send you a written one-pager plus a Loom walkthrough 24 hours before we meet. We spend the full hour on the changes, not on me getting up to speed.

Most teams keep paying creators who stopped working three months ago. This tells you which ones those are. Send me up to 25 creator accounts you're currently working with. I'll go through every one and return a written scorecard plus a Loom walkthrough: who to renew, who to cut, who to invest more in, and what's actually creating the gap between your top and bottom performers. Includes 3 to 5 specific content adjustments for each creator worth keeping. How this works: Book a debrief slot at least 7 days out and submit your roster at booking. I review everything beforehand and send the scorecard plus Loom 24 hours before we meet. The call is for pressure-testing the calls and deciding what you're actually going to do, not for me reading you findings you could have read yourself. I'm Head of Campaigns at Playkit and have managed creator teams across 80+ campaigns, including programs that drove 76.8M+ and 20.7M+ views.

I'm Head of Campaigns at Playkit, the leading UGC growth agency, where I've helped drive 11M+ app downloads and 1.1B+ views.<br data-soft="t